Introducing mass communication / (Record no. 176763)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01011 a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Nust |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220719183559.0 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 88013219 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007022773X : |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Nust |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 001.51,GAM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gamble, Michael, |
| 9 (RLIN) | 115 |
| 245 10 - TITLE STATEMENT | |
| Title | Introducing mass communication / |
| Statement of responsibility, etc. | Michael W. Gamble, Teri Kwal Gamble. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 549 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill series in mass communication |
| 9 (RLIN) | 93897 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART-1: The Mediated Window: A Beginning (Page-1), PART-2: The Print Media: The Window Opens (Page-17), PART-3: Radio, Television, and Film: Electronic Window (Page-153), PART-4: persuasion more than Window Decoration (Page-3110, PART-5: Media Perspectives At home and Abroad (Page-415), PART-6: Research and Mass Communication: The other Side of the Window (Page-451). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media. |
| 9 (RLIN) | 116 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gamble, Teri Kwal. |
| 9 (RLIN) | 117 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Call number prefix | 001.51,GAM |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Military College of Signals (MCS) | Military College of Signals (MCS) | General Stacks | 12/12/2016 | 001.51 GAM | MCS33725 | 12/08/2016 | 12/12/2016 | Book | Almirah No.1, Shelf No.1 | ||||||
| Military College of Signals (MCS) | Military College of Signals (MCS) | General Stacks | 07/19/2022 | 001.51,GAM | MCS33726 | 07/19/2022 | 07/19/2022 | Book | Almirah No.1, Shelf No.1 |