Targeted public relations : (Record no. 181122)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01507 a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Nust |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230119144548.0 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 92033432 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0805019758 (alk. paper) : |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Nust |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2,BLY |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bly, Robert W. |
| 9 (RLIN) | 77379 |
| 245 10 - TITLE STATEMENT | |
| Title | Targeted public relations : |
| Remainder of title | how to get thousands of dollars of free publicity for your product, service, organization, or idea / |
| Statement of responsibility, etc. | Robert W. Bly. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | H. Holt, |
| Date of publication, distribution, etc. | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 334 p. ; |
| Dimensions | 21 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | An introduction to targeted public relations -- ESI and RSI(Page-1), The keys to a successful targeted public relations campaign (Page-32), How to target your audience(Page-66) Free information : the ultimate to PR offer (Page-87), Using press releases to generate visibility and immediate response (Page-113), Converting the planted feature story into a full-page direct response ad for your product or service (Page-161), Speeches and presentations that bring you business (Page-193), Seminars, demonstrations, and teaching : selling through education (Page-219), Newsletters : keeping in touch with clients and customers (Page-246), Radio and TV publicity : how to get famous quick (Page-262), Preparing your media kit (Page-277), Integrating targeted public relations with other promotions (Page-291). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising media planning. |
| 9 (RLIN) | 55927 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Industrial publicity. |
| 9 (RLIN) | 107140 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations. |
| 9 (RLIN) | 469 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Military College of Signals (MCS) | Military College of Signals (MCS) | General Stacks | 12/12/2016 | 659.2,BLY | MCS3316 | 12/08/2016 | 12/12/2016 | Book | Almirah No.55, Shelf No.4 |