Introduction to e-commerce / (Record no. 185970)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01372 a2200253 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Nust |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230819102757.0 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003044184 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072553472 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Nust |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84,RAY |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rayport, Jeffrey F. |
| 9 (RLIN) | 114206 |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to e-commerce / |
| Statement of responsibility, etc. | Jeffrey F. Rayport, Bernard J. Jaworski. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin MarketspaceU, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 516 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 9 (RLIN) | 90966 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Framework for e- Commerce (Page-1), Basic Technology of the Internet and e- Commerce Business (Page-27) ,Market Opportunity Analysis (Page-71), Business Models (Page-109) Strategy Formulation Customer Interface (Page-149), Market Communications and Branding (Page-193), Implementation (Page-235), Metrics (Page-273), Website Development Process (Page-305), Site Architecture (Page-339), Human and Financial Capital (Page-367), Media Transformation (Page-411), Public Policy (Page-453). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic commerce. |
| 9 (RLIN) | 14680 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jaworski, Bernard J. |
| 9 (RLIN) | 114207 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0702/2003044184-d.html">http://www.loc.gov/catdir/enhancements/fy0702/2003044184-d.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0702/2003044184-t.html">http://www.loc.gov/catdir/enhancements/fy0702/2003044184-t.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Military College of Signals (MCS) | Military College of Signals (MCS) | General Stacks | 12/12/2016 | 658.84,RAY | MCS31023 | 12/08/2016 | 12/12/2016 | Book | Almirah no. 55, Shelf no.3 |