Essentials of marketing : (Record no. 190824)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01738 a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Nust |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230819102011.0 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2005043864 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072935898 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Nust |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8, PER |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 9 (RLIN) | 7290 |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing : |
| Remainder of title | a global-managerial approach / |
| Statement of responsibility, etc. | William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 638 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 9 (RLIN) | 90966 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing Value to Consumers Firms and Society (Page-2), Marketing Strategy Planning (Page-30), Focusing Marketing Strategy with Segmentation and Positioning (Page-57), Evaluating Opportunities in the Changing Marketing Environment (Page-80), Final Consumers and Their Buying Behavior (Page-110), Business and Organizational Customers and Their Buying Behavior (Page-138), Improving Decisions with Marketing Information (Page-166), Elements of Product Planning for Goods and Services (Page-192), Product Management and New Product Development (Page-218), Place and Development of Channel Systems (Page-246), Distribution Customer Service and Logistics (Page-268) Retailers Wholesalers and Their Strategy Planning (Page-290), Promotion Introduction to Integrated Marketing Communications (Page-318), Personal Selling (Page-344), Advertising and Sales Promotion (Page-373), Pricing Objectives and Policies (Page-398), Price Setting in the Business World (Page-427), Development Innovative Marketing Plans Appraisal and Challenges (Page-455). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 7291 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 9 (RLIN) | 51080 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Military College of Signals (MCS) | Military College of Signals (MCS) | General Stacks | 12/12/2016 | 658.8,PER | MCS33348 | 12/08/2016 | 12/12/2016 | Book | Almirah No.55 Shelf No.3 |