Interpreting Consumer Choice (E-Book) (Record no. 192819)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01444 a2200301 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Nust |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170207154045.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-415-47760-3 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-203-86689-4 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (AU-PeEL)EBL446800 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)444654236 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Nust |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.761 |
| -- | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Foxall, Gordon. |
| 245 10 - TITLE STATEMENT | |
| Title | Interpreting Consumer Choice (E-Book) |
| Medium | [Elektronisk resurs] : |
| Remainder of title | The Behavioural Perspective Model. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken : |
| Name of publisher, distributor, etc. | Taylor & Francis, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (201 p.) |
| 490 1# - SERIES STATEMENT | |
| Series statement | Routledge Interpretive Marketing Research, 10 ; |
| Volume/sequential designation | v.v. 10 |
| 500 ## - GENERAL NOTE | |
| General note | Description based upon print version of record. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Book Cover; Title; Copyright; Contents; Figures; Tables; Boxes; 1 Overview of the BPM; 2 The Story So Far; 3 Ways of Wondering; 4 The Meaning of Consumer Behavior; 5 A Model of Interpretation; 6 Interpreting Consumer Choice; 7 The Nature of the Interpretation; Afterword; Bibliography; Index; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers -- Attitudes. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers' preferences. |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | E-Book |
| 655 #0 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Routledge Interpretive Marketing Research, 10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Military College of Signals (MCS) | Military College of Signals (MCS) | 12/12/2016 | MCSEB-2463 | 12/08/2016 | 12/12/2016 | Book |