| 000 -LEADER |
|---|
| fixed length control field |
02498 a2200349 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Nust |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170207154046.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-0-203-99680-5 (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415234269 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(AU-PeEL)EBL237338 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
EBL237338 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Nust |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Danny Moss and Barabara DeSanto |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Public relations cases (E-Book) |
| Medium |
[Elektronisk resurs] : |
| Remainder of title |
international perspectives / |
| Statement of responsibility, etc. |
Danny Moss and Barabara DeSanto |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
288 p. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Book Cover; Title; Copyright; Contents; Acknowledgements; Introduction; Case 1 Shell managing a corporate reputation globally; Case 2 Racism condemn it or condone it the Commission for Racial Equality's personal responsibility campaign; Case 3 BBC America how Britain won the colonies back; Case 4 Perkins Foods the place of public relations in the profile of a European food business; Case 5 The journey to demutualization Clarica's internal communications challenge; Case 6 Barloworld communicating strategic direction to increase shareholder value |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Case 7 The PriceWaterhouseCoopers merger using internal research to ensure a merger's successCase 8 Tine Norwegian Dairies rebranding from the inside out; Case 9 Oklahoma City and Kerr McGee managing internal communication during an external crisis; Case 10 Does public relations make a difference a comparative analysis of two major Swedish crises; Case 11 Lobbying for survival the UK BSE crisis and the role of the Meat and Livestock Commission in lifting |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This unique collection of contemporary international public relations case studies offers in depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marknadsf�ring |
| General subdivision |
fallstudier |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
PR |
| General subdivision |
fallstudier |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| General subdivision |
Case studies |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
(E-Book) |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
DeSanto, Barabara |
| Relator code |
edt |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moss, Danny |
| Relator code |
edt |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Ebooks Corporation. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://ezproxy.ub.gu.se/login?url=http://www.GU.eblib.com/EBLWeb/patron?target=patron&extendedid=P_237338_0&">http://ezproxy.ub.gu.se/login?url=http://www.GU.eblib.com/EBLWeb/patron?target=patron&extendedid=P_237338_0&</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
