Essentials of marketing : (Record no. 342256)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00680 a2200157 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171214152446.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171214b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072935898 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 9 (RLIN) | 7290 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing : |
| Remainder of title | a global-managerial approach / |
| Statement of responsibility, etc. | William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Islamabad : |
| Name of publisher, distributor, etc. | NAtional Book Foundation, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 636+ p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. + |
| 500 ## - GENERAL NOTE | |
| General note | H.B |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 7291 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Call number prefix | IESE |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Environmental Science and Engineering (IESE) | Institute of Environmental Science and Engineering (IESE) | General Stacks | 12/14/2017 | 658.8 PER | IESE-1456 | 12/14/2017 | 12/14/2017 | Book | |||||||
| Institute of Environmental Science and Engineering (IESE) | Institute of Environmental Science and Engineering (IESE) | General Stacks | 12/14/2017 | 658.8 PER | IESE-1454 | 12/14/2017 | 12/14/2017 | Book | |||||||
| Institute of Environmental Science and Engineering (IESE) | Institute of Environmental Science and Engineering (IESE) | General Stacks | 12/14/2017 | 658.8 PER | IESE-1455 | 12/14/2017 | 12/14/2017 | Book | |||||||
| Institute of Environmental Science and Engineering (IESE) | Institute of Environmental Science and Engineering (IESE) | General Stacks | 12/14/2017 | 658.8 PER | IESE-1457 | 06/13/2022 | 12/14/2017 | Book |