| 000 -LEADER |
|---|
| fixed length control field |
01912 a2200325 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NUST |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240118153654.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240118b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0074711385 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780074711385 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Author Mark |
LUK |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lukas, Bryan A. |
| 9 (RLIN) |
119935 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research / |
| Statement of responsibility, etc. |
Bryan A. Lukas. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Australian ed ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[S.l.] : |
| Name of publisher, distributor, etc. |
McGraw Hill Higher Education, |
| Date of publication, distribution, etc. |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
704 p. ; |
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Paperback. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This first local adaptation of "Marketing Research" comprehensively reviews, dissects and applies key concepts and theories to real-world situations, emphasizing marketing research in its larger managerial and strategic context, and not just its principles and statistical methodologies. This is the only local textbook to fully address the cross-disciplinary nature of marketing research and its relationship to marketing strategy, customer relationship management, and decision-making (larger contextual issues that are often omitted from other books). This edition is further enhanced by all-new local cases, examples and exercises, and an expanded debate section that delves into the reasons behind marketing research successes, failures and formulas. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business, Accounting & Vocational: Textbooks & Study Guides. |
| 9 (RLIN) |
119936 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market research. |
| 9 (RLIN) |
2151 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Research & development management. |
| 9 (RLIN) |
119937 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing. |
| 9 (RLIN) |
119938 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business & Economics / Marketing / Research. |
| 9 (RLIN) |
103001 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hair, Jr. Joseph. |
| 9 (RLIN) |
119939 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bush, Robert P. |
| 9 (RLIN) |
119940 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ortinau, David J. |
| 9 (RLIN) |
119941 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon.com |
| Uniform Resource Identifier |
<a href="http://www.amazon.com/exec/obidos/ASIN/0074711385/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0074711385/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon customer reviews |
| Uniform Resource Identifier |
<a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0074711385">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0074711385</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Institution code [OBSOLETE] |
NBS |
| Koha item type |
Book |
| Call number prefix |
7484 |
| Source of classification or shelving scheme |
|
