Strategic brand management (Record no. 342834)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00393 a2200133 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8175541091 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 264 |
| -- | 264 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer , Jean Noel |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management |
| Remainder of title | Creating and sustaining brand equity long term |
| Statement of responsibility, etc. | Kapferer , Jean Noel |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Kogan Page India |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 443 p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | NBS |
| Koha item type | Book |
| Call number prefix | 658.8343 KAP |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 658.8343 KAP | NBS4371 | 08/28/2013 | 08/28/2013 | Book | ||||||
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 1 | 658.8343 KAP | NBS4372 | 05/29/2014 | 08/28/2013 | Book | 01/27/2014 |