Product management / (Record no. 343285)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01265 a2200229 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071122265 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071122269 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 733 |
| -- | 733 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lehmann, Donald R. |
| 245 10 - TITLE STATEMENT | |
| Title | Product management / |
| Statement of responsibility, etc. | Donald R. Lehmann. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd International student edition ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | McGraw-Hill Publishing Co., |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 517 p. ; |
| Dimensions | 24 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Mcgraw-hill/irwin series in marketing. |
| 500 ## - GENERAL NOTE | |
| General note | Paperback. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A defining text that covers three major tasks facing product managers today: analyzing the market; developing objectives and strategies for the product and service in question; and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" uses the familiar marketing plan as the unifying framework for its lessons and takes a hands-on approach towards preparing graduates to assume the position of product manager. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Winer, Russell S. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Mcgraw-hill/irwin series in marketing. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0071122265/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0071122265/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon customer reviews |
| Uniform Resource Identifier | <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071122265">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071122265</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | NBS |
| Koha item type | Book |
| Call number prefix | 658.56 LEH |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 658.56 LEH | NBS4934 | 08/28/2013 | 08/28/2013 | Book | ||||||
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 658.56 LEH | NBS4935 | 08/28/2013 | 08/28/2013 | Book | ||||||
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 1 | 658.56 LEH | NBS4936 | 01/21/2015 | 08/28/2013 | Book | 10/27/2014 |