Successful product development : (Record no. 343383)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01298 a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0631174486 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780631174486 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.575 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 838 |
| -- | 838 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Johne, Axel. |
| 245 10 - TITLE STATEMENT | |
| Title | Successful product development : |
| Remainder of title | lessons from american and british firms / |
| Statement of responsibility, etc. | Axel Johne. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | Blackwell Publishers, |
| Date of publication, distribution, etc. | 1990. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 240 p. |
| 500 ## - GENERAL NOTE | |
| General note | Hardcover. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Developing new products can be an effective means of new growth for many manufacturing companies in preference to the increasingly expensive and risky takeover of rivals. Successful product development, however, is not easy. The costs of R & D can be enormous and the failure rate is high with approximately 80% of new products in the UK lasting less than 3 years. Based on detailed studies of successful product innovators in the UK and US such as Black and Decker and Kraft, this book offers practical guidelines to managers to help them establish successful product development plans within their own companies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Snelson, Patricia. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0631174486/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0631174486/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon customer reviews |
| Uniform Resource Identifier | <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0631174486">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0631174486</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | NBS |
| Koha item type | Book |
| Call number prefix | 658.575 JON |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 658.575 JON | NBS472 | 08/28/2013 | 08/28/2013 | Book |