Advertising and Integrated Brand Promotion. (Record no. 343629)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00379 a2200157 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180116182649.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160428b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131501582 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Thomas C. O' Guinn |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Integrated Brand Promotion. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | fourth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2007 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | NBS |
| Koha item type | Book |
| Call number prefix | 659.1 OGU |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 659.1 OGU | NBS8015 | 06/24/2022 | 08/28/2013 | Book |