How to achieve zero-defect marketing / (Record no. 344033)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00961 a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0814451233 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780814451236 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 1514 |
| -- | 1514 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Magrath, Allan J. |
| 245 10 - TITLE STATEMENT | |
| Title | How to achieve zero-defect marketing / |
| Statement of responsibility, etc. | Allan J. Magrath. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | AMACOM, |
| Date of publication, distribution, etc. | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 192 p. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Hardcover. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This breakthrough book shows how innovative companies can apply manufacturing standards such as zero-defects and continuous improvement directly to marketing. With more than 200 examples and dozens of action tips for immediate and long-term implementation, Magrath reveals how to shift into this new approach that leads to improved results. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0814451233/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0814451233/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon customer reviews |
| Uniform Resource Identifier | <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0814451233">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0814451233</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | NBS |
| Koha item type | Book |
| Call number prefix | 658.802 MAG |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 658.802 MAG | NBS81 | 04/09/2015 | 08/28/2013 | Book |