| 000 -LEADER |
|---|
| fixed length control field |
02316 a2200229 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0658001329 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780658001321 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.800285 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| -- |
1523 |
| -- |
1523 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parmerlee, David. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Developing successful marketing strategies / |
| Statement of responsibility, etc. |
David Parmerlee. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[S.l.] : |
| Name of publisher, distributor, etc. |
McGraw-Hill Trade, |
| Date of publication, distribution, etc. |
2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
198 p. ; |
| Dimensions |
28 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Ama marketing toolbox series new edition. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Paperback. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
From the American Marketing Association, the world's largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, ideas, and direction for anyone who is building an effective marketing program or interested in improving current marketing activities. The AMA Marketing Toolbox series will guide you through every critical marketing task and provide you with the tools you need--model formats, checklists, and boilerplate documents–-to implement those tasks quickly, accurately, and effectively to your business. Developing Successful Marketing Strategies is Step 2 in the Marketing Toolbox program. This book will show you how to develop and put into action strategies that will help you meet your marketing objectives. You will learn how to perform a comprehensive situational analysis that assesses marketing needs and opportunities, create a mission statement that explains how each marketing strategy will meet marketing and management goals, and put field-tested strategies into action at each marketing level. Filled with worksheets, forms, and tables for you to complete, Developing Successful Marketing Strategies is step- and action-oriented, perfect for beginning marketers, small business owners, and entrepreneurs. About the Author David Parmerlee is a marketer with more than twenty years of experience at such companies as Anheuser-Busch, Pitney Bowes, Ernst & Young, and Bank One. He resides in Indianapolis, Indiana |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Ama marketing toolbox series new edition |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon.com |
| Uniform Resource Identifier |
<a href="http://www.amazon.com/exec/obidos/ASIN/0658001329/chopaconline-2">http://www.amazon.com/exec/obidos/ASIN/0658001329/chopaconline-2</a> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon customer reviews |
| Uniform Resource Identifier |
<a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=065800132">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=065800132</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Institution code [OBSOLETE] |
NBS |
| Koha item type |
Book |
| Call number prefix |
658.800285 PAR |
