Brands that rock : (Record no. 344232)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03306 a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471455172 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780471455172 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 1717 |
| -- | 1717 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blackwell, Roger. |
| 245 10 - TITLE STATEMENT | |
| Title | Brands that rock : |
| Remainder of title | what business leaders can learn from the world of rock and roll / |
| Statement of responsibility, etc. | Roger Blackwell. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 256 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Hardcover. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Praise for BRANDS THAT ROCK "Brands That Rock: A sexy fusion of rock ’n roll, hip hop, and fashion. This is what I call ‘fashion-tainment.’" –Sean "P. Diddy" Combs, Chairman of Sean John "Roger has captured the essence of marketing by highlighting the know-how of some of the most exciting music industry entertainers. This is both a must-read for any marketing professional and one of the most interesting books on the art of marketing to consumers. Bravo!" –Henry Juszkiewicz, Chairman & CEO, Gibson Guitar Corporation "Out of the scores of recent books on brand building, this is the most unique and inspired one that I have read. By showing the ways that successful rock ’n roll bands build and preserve their fans, Blackwell and Stephan draw masterful lessons for even the most staid of packaged goods brands." –Philip Kotler, author of Marketing Management and Marketing Insights from A to Z "Brands That Rock takes you through the loyalty-building process and carefully explains brand importance. Thinking back, even Wal-Mart used a basic musical lyric to get the customer’s attention. Our first TV jingle (in the 1970s) sang out ‘Come to Wal-Mart, for savings you can see, everywhere you look.’" –Jack Shewmaker, Wal-Mart Director "Getting new ideas across to people is what Tina Stephan is talking about in this book. The connections that she makes are great." –Calvin Klein "Once again, Blackwell hits the nail on the head. Brands That Rock is another thoughtprovoking read from one of our nation’s leading marketing minds. The connections between brand marketing and the music industry are cleverly explored in this must-read for today’s generation of brand managers." –Christopher M. Connor, Chairman and CEO, The Sherwin-Williams Company "This book couldn’t be more timely. The best brands know and behave as if they are a part of popular culture. As current as the next hot single or stadium concert, Roger and Tina have it exactly right. Plus, they rock!" –Ed Razek, President and Chief Marketing Officer, Limited Brand and Creative Services "The secrets to brand leadership rest in the emotional connections to one’s core base. Brands That Rock brings this tough-to-really-learn lesson to life for today’s marketers who have been rocking to this very backbeat all their lives in a fresh and exhilarating way." –Todd Cunningham, Senior Vice Pres |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec">http://www.amazon.com/exec</a> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon customer reviews |
| Uniform Resource Identifier | <a href="http://www.chopac.">http://www.chopac.</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | NBS |
| Koha item type | Book |
| Call number prefix | 658.823 BLA |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 1 | 658.823 BLA | NBSD-156 | 04/22/2025 | 02/11/2025 | 08/28/2013 | Book |