Strategic Market Management (Record no. 344555)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01652 a2200277 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180116182716.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160901b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471484261 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780471484264 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 0 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 AAK 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic Market Management |
| Statement of responsibility, etc. | David A. Aaker. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | USA |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 356 p.. ; |
| Dimensions | 23 cm. |
| Other physical details | PB |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Strategic Market Management |
| 490 1# - SERIES STATEMENT | |
| Series statement | Strategic market managment. |
| 500 ## - GENERAL NOTE | |
| General note | Paperback. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Updated to reflect current business thinking and market conditions, this new edition describes and illustrates a structured approach to external market analysis that business managers can apply to their strategic decision-making.�By using a variety of concepts and methods such as strategic questions, portfolio models and scenario analysis, this text will help managers identify and evaluate numerous strategic investment alternatives. It also discusses how an organization can create dynamic strategies that are responsive to changing conditions.�This new edition has been updated to place greater emphasis on the importance of external market analysis including the value proposition, product category analysis, the value of relevance, and competitor analysis. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Strategic market managment. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0471484261/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0471484261/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon customer reviews |
| Uniform Resource Identifier | <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0471484261">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0471484261</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | NBS |
| Koha item type | Book |
| Call number prefix | 658.8 AAK 2005 |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Source of classification or shelving scheme | Collection code | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 1 | 658.8 AAK | NBS5688 | 10/05/2021 | 02/04/2019 | 08/28/2013 | Book | |||||||
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 1 | 658.8 AAK | NBS5679 | 02/04/2019 | 02/04/2019 | 08/28/2013 | Book | |||||||
| Central Library (CL) | Central Library (CL) | 08/13/2015 | 658.802 AAK | NBS5889 | 09/01/2016 | 08/13/2015 | Book | General Stacks |