Marketing management : (Record no. 344570)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01163 a2200253 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071154299 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071154291 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 2067 |
| -- | 2067 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boyd, Harper W. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | a strategic approach with a global orientation/intl edition / |
| Statement of responsibility, etc. | Harper W. Boyd. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | Irwin/McGraw-Hill, |
| Date of publication, distribution, etc. | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 547 p. |
| 490 1# - SERIES STATEMENT | |
| Series statement | The irwin/mcgraw-hill series in marketing. |
| 500 ## - GENERAL NOTE | |
| General note | Hardcover. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Larreche, Jean-Claude. |
| 830 #4 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | The irwin/mcgraw-hill series in marketing. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0071154299/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0071154299/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon customer reviews |
| Uniform Resource Identifier | <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071154299">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071154299</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | NBS |
| Koha item type | Book |
| Call number prefix | 658.8 BOY |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Write Off | Central Library (CL) | Central Library (CL) | 08/28/2013 | 1 | 658.8 BOY | NBS2832 | 07/06/2015 | 07/06/2015 | 08/28/2013 | Book | No:67/2004/NIMS, Dated:23 August 2004 |