Marketing : (Record no. 344575)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01265 a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072369221 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780072369229 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 2072 |
| -- | 2072 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | A., J. Paul Peter Jr. Churchill Gilbert. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | creating value for customers / |
| Statement of responsibility, etc. | J. Paul Peter Jr. Churchill Gilbert A. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 656 p. |
| 500 ## - GENERAL NOTE | |
| General note | Student Edition. |
| 500 ## - GENERAL NOTE | |
| General note | Paperback. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 700 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0072369221/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0072369221/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon customer reviews |
| Uniform Resource Identifier | <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072369221">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072369221</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | NBS |
| Koha item type | Book |
| Call number prefix | 658.8 CHU |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 658.8 CHU | NBS4206 | 02/25/2016 | 08/28/2013 | Book |