Marketing management : (Record no. 344586)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01164 a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471552550 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780471552550 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 2083 |
| -- | 2083 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dalrymple, Douglas J. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | text and cases / |
| Statement of responsibility, etc. | Douglas J. Dalrymple. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | John Wiley & Sons Inc, |
| Date of publication, distribution, etc. | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1008 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Paperback. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated into the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope. The new edition also contains completely updated references. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parsons, Leonard J. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0471552550/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0471552550/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon customer reviews |
| Uniform Resource Identifier | <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0471552550">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0471552550</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | NBS |
| Koha item type | Book |
| Call number prefix | 658.8 DAL |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 658.8 DAL | NBSD-324 | 08/28/2013 | 08/28/2013 | Book | |||||
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 658.8 DAL | NBS409 | 08/28/2013 | 08/28/2013 | Book | |||||
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 658.8 DAL | NBS3567 | 08/28/2013 | 08/28/2013 | Book |