Strategic marketing management for the pacific region / (Record no. 344700)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01542 a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0074705881 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780074705889 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 2198 |
| -- | 2198 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing management for the pacific region / |
| Statement of responsibility, etc. | David W. Cravens. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Australian ed ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | McGraw Hill Higher Education, |
| Date of publication, distribution, etc. | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 480 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Hardcover. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Strategic Marketing Management for the Pacific Region" by Cravens, Merrilees and Walker, is the first Australasian adaptation of the highly successful "US Strategic Marketing" text by acclaimed author David Cravens. The adaptation of Cravens will not only develop information already employed by the US version of the text, but will offer many unique features developed specifically for the Australian, New Zealand and South East Asian local markets. The adaptation by Merrilees and Walker will give students and lecturers a more comprehensive strategic approach to marketing management in the Pacific region. Using localised case material and research data, along with a redevelopment of the Cravens frame, the first Pacific Region edition will redefine a comprehensive notion of strategy for our market. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Merrilees, Bill. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Rhett H. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0074705881/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0074705881/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon customer reviews |
| Uniform Resource Identifier | <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0074705881">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0074705881</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | NBS |
| Koha item type | Book |
| Call number prefix | 658.802 CRA |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 658.802 CRA | NBS7158 | 08/28/2013 | 08/28/2013 | Book |