NUST Institutions Library Catalogue

Creativity inc. : (Record no. 344936)

000 -LEADER
fixed length control field 02893 a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1578512077
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781578512072
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4063
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
-- 2439
-- 2439
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mauzy, Jeff.
245 10 - TITLE STATEMENT
Title Creativity inc. :
Remainder of title building an inventive organization /
Statement of responsibility, etc. Jeff Mauzy.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [S.l.] :
Name of publisher, distributor, etc. Harvard Business Press,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent 224 p. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Hardcover.
520 ## - SUMMARY, ETC.
Summary, etc. Fostering Companywide Creativity Innovations, by definition, change and improve the status quo. Mostly, they do so in small ways, such as a twist on an already existing idea. But when they do so in big ways—such as a new idea altogether—innovations can catapult the inventing company years ahead of competitors. Those kinds of innovations—from the wheel to the assembly line, from the pen to the PC—are born of creativity. And many companies are allowing this critical wellspring to run dry. In Creativity, Inc., Jeff Mauzy and Richard Harriman marshal forty years of research into how creative ideas happen and how they become innovations to reveal a set of fundamental principles for infusing creativity into every aspect of an organization. The authors argue that sustained leadership comes from making creativity a broad, enterprise-wide capability that is "on" all the time—to fuel day-to-day innovative responses, to imagine multiple future possibilities, and to develop the foundation from which fundamental, purposeful innovations can be launched. Through vivid examples from a wide range of industries, they show how companies can rework organizational climate, structures, and procedures to build systemic creativity in individuals, in teams, and at the corporate level. The book’s creativity framework—designed to be customized to a company’s unique needs—walks readers through four interacting dynamics that make up the creative process: motivation, curiosity and fear, the making and breaking of connections, and evaluation. Individuals will learn how to: • Reclaim their own creative wellspring • Exercise creativity in all aspects of their work • Strengthen their ideas to address corporate response Leaders of teams and organizations will learn how to: • Build a climate that supports constant creativity • Fuel daily creative response and long-term vision • Develop a ready foundation for transforming ideas into innovations Marrying practical strategies with theoretical research, Creativity, Inc. shows how entire organizations can embody and impleme
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified Amazon.com
Uniform Resource Identifier <a href="http://www.amazon.com/exec/obidos/AS">http://www.amazon.com/exec/obidos/AS</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified Amazon customer reviews
Uniform Resource Identifier <a href="http://www.chopac.org/cgi-bi">http://www.chopac.org/cgi-bi</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Institution code [OBSOLETE] NBS
Koha item type Book
Call number prefix 658.4063 MAU
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type Public note
  Write Off       Central Library (CL) Central Library (CL) 08/28/2013 658.4063 MAU NBS6613 08/28/2013 08/28/2013 Book Write off File No.0908/IRC/NBS Dated Aug 16, 2018
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