Corporate communication / (Record no. 345530)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02173 a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071151362 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071151368 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.45 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 3040 |
| -- | 3040 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Argenti, Paul A. |
| 245 10 - TITLE STATEMENT | |
| Title | Corporate communication / |
| Statement of responsibility, etc. | Paul A. Argenti. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | Irwin/McGraw-Hill, |
| Date of publication, distribution, etc. | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 236 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Hardcover. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Corporate Communication" by Paul Argenti was the very first and remains the most comprehensive text available on the subject. The 3rd Edition of Argenti's text and cases work describes changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years - mistrust and skepticism of corporate entities is high, as are expectations that companies will "give back" to society through philanthropy, community involvement, or environmental protection activities. This book not only describes what's happening in an era of advanced communication but what companies can do to stay one step ahead of the competition. By creating a coordinated corporate communication system, organizations will be able to face the new century with the strategies and tools that few companies in the world have at their fingertips yet. "Corporate Communication, 3rd Edition", is written by one of the worlds leading experts who helped define the field, provides an overview of Corporate Communication and its various sub-functions, including Media Relations, Crisis Communication, Internal Communication, and Investor Relations. Argenti offers adopters communication frameworks developed over 23 years of teaching at the premier business schools in the country, and brings them to life using examples gleaned from his extensive consulting work with Fortune 500 companies. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0071151362/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0071151362/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon customer reviews |
| Uniform Resource Identifier | <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071151362">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071151362</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | NBS |
| Koha item type | Book |
| Call number prefix | 658.45 ARG |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 658.45 ARG | NBS5378 | 08/28/2013 | 08/28/2013 | Book | |||||
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 658.45 ARG | NBS5379 | 08/28/2013 | 08/28/2013 | Book |