Introduction to media communication / (Record no. 347363)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01133 a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0697327159 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780697327154 (paperback) |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 4934 |
| -- | 4934 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Black, Jay. |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to media communication / |
| Statement of responsibility, etc. | Jay Black, Jennings Bryant, Susan Thompson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | McGraw-Hill Humanities/Social Sciences/Languages, |
| Date of publication, distribution, etc. | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 448 p. ; |
| Dimensions | 28 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This outstanding text in mass media combines a serious, comprehensive exploration of media with an accessible writing style. The text reaches beyond the traditional mass media to look at the explosive world of electronic communication, giving students a broad perspective from which to view today's media world. A separate chapter on theory broadens student's understanding. The fifth edition has been carefully pruned to improve clarity and reduce overall length. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bryant, Jennings. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thompson, Susan. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0697327159/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0697327159/chopaconline-20</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | NBS |
| Koha item type | Book |
| Call number prefix | 302.23 BLA |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 2 | 302.23 BLA | NBS2621 | 10/12/2020 | 08/29/2019 | 08/28/2013 | Book |