Mass communication theory : (Record no. 347370)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01317 a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0534637973 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780534637972 (paperback) |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2301 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 4941 |
| -- | 4941 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baran, Stanley J. |
| 245 10 - TITLE STATEMENT | |
| Title | Mass communication theory : |
| Remainder of title | foundations, ferment, and future / |
| Statement of responsibility, etc. | Stanley J. Baran, Dennis K. Davis. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | Wadsworth Publishing, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 432 p. ; |
| Dimensions | 24 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | With infotrac®) (wadsworth series in mass communication and journalism. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because it’s loaded with study tools, it will help you succeed on exams and in the cours |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Davis, Dennis |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | With infotrac®) (wadsworth series in mass communication and journali |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0534637973/chopaconline">http://www.amazon.com/exec/obidos/ASIN/0534637973/chopaconline</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | NBS |
| Koha item type | Book |
| Call number prefix | 802.2301 BAR |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 802.2301 BAR | NBS7482 | 03/25/2024 | 08/28/2013 | Book |