Services marketing / (Record no. 348035)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01288 a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131138650 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131138650 (hardcover) |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 5632 |
| -- | 5632 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lovelock, Christopher. |
| 245 10 - TITLE STATEMENT | |
| Title | Services marketing / |
| Statement of responsibility, etc. | Christopher Lovelock, Jochen Wirtz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 672 p. ; |
| Dimensions | 26 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | 5th edition. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wirtz, Jochen. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | 5th edition. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0131138650/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0131138650/chopaconline-20</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | NBS |
| Koha item type | Book |
| Call number prefix | 658.8 LOV |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 3 | 658.8 LOV | NBS6938 | 10/15/2020 | 10/06/2017 | 08/28/2013 | Book |