Brand Failures. (Record no. 350147)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00593nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180116183008.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150817b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749446550 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 9780749446550 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.827 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Haig,Matt |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Failures. |
| Remainder of title | The Truth about the 100 biggest branding mistakes of all time. |
| Statement of responsibility, etc. | Matt Haig |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London. |
| Name of publisher, distributor, etc. | Kogan Page. |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 260p. |
| 500 ## - GENERAL NOTE | |
| General note | Paper Cover |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Haig,Matt |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Haig,Matt |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Call number prefix | 658.827 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | General Stacks | 08/17/2015 | 2 | 1 | 658.827 HAI | NBS6918 | 03/14/2023 | 09/19/2022 | 08/17/2015 | Book |