Crossing the chasm: marketing and selling high-tech products to mainstream customers (Record no. 4723)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00642 a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-88730-717-5 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moore, Geoffrey A. |
| 245 00 - TITLE STATEMENT | |
| Title | Crossing the chasm: marketing and selling high-tech products to mainstream customers |
| Remainder of title | marketing and selling high-tech products to mainstream customers / |
| Statement of responsibility, etc. | Geoffrey A. Moore |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Rev. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | HarperBusiness, |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 223 s. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Selling |
| General subdivision | High technology |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | High technology |
| General subdivision | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Technological innovations |
| General subdivision | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Call number prefix | 658.8 MOO |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | General Stacks | 11/15/2002 | Book Fair | 150.00 | 658.8 MOO | SEECS002753 | 11/14/2012 | 01/05/2017 | Book | ||||||
| Central Library (CL) | Central Library (CL) | General Stacks | 11/15/2002 | Book Fair | 150.00 | 658.8 MOO | SEECS002752 | 11/14/2012 | 01/05/2017 | Book |