IMPACT OF DIGITAL CONTENT MARKETING ON BRAND PERFORMANCE (Record no. 527100)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00615nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230224095703.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190720b ||||| |||| 00| 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| Qualifying information | Hard Cover. |
| 038 ## - RECORD CONTENT LICENSOR | |
| Staff Name | Mr. Zahoor. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Masood, Asra. |
| 9 (RLIN) | 18198 |
| 245 ## - TITLE STATEMENT | |
| Title | IMPACT OF DIGITAL CONTENT MARKETING ON BRAND PERFORMANCE |
| Statement of responsibility, etc. | Asra Masoor. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Islamabad : |
| Name of publisher, distributor, etc. | NBS - NUST, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iv, 36 p. : ill. ; |
| Dimensions | 30cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MBA Thesis |
| 9 (RLIN) | 17629 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ms Fatima Zaheer. |
| 9 (RLIN) | 18199 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://10.250.8.41:8080/xmlui/handle/123456789/2660">http://10.250.8.41:8080/xmlui/handle/123456789/2660</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | Thesis | 07/20/2019 | 658 | CL-T-2759 | 07/25/2019 | 07/20/2019 | Thesis |