Essentials of marketing : (Record no. 553827)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00624cam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256183414 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | PER |
| -- | NUST,01P145 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 9 (RLIN) | 7290 |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing : |
| Remainder of title | a global-managerial approach / |
| Statement of responsibility, etc. | William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | c1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 613 p. : |
| Other physical details | col. ill., map ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | McCarthy's name appears first in previous ed. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | 0 |
| Interest level | 0 |
| Reading level | 0 |
| Title point value | 658_800000000000000_PER |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 7291 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 9 (RLIN) | 51080 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Military College of Engineering (MCE) | Military College of Engineering (MCE) | 04/17/2017 | 1 | 658.8 PER | MCE-38117 | 01/02/2018 | 04/17/2017 | 04/17/2017 | Book |