Advertising and promotion: (Record no. 586724)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00504nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-25902685-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | George E. Belch, Michael A. Belch, Keyoor Purani |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion: |
| Remainder of title | An integrated marketing communication perspective/ |
| Statement of responsibility, etc. | Belch, Georage E. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delohi, India : |
| Name of publisher, distributor, etc. | McGraw Hill ; |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Size of unit | 24 cm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | Advertising | 11/13/2021 | Donated by Hafiza Hifza | 659.1 BEL | CL-D-1395 | 11/13/2021 | 11/13/2021 | Book |