Advertising basics! : (Record no. 591543)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01437cam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13314937 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221006145750.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030815s2004 ii b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003018358 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761998101 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .V49 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Author Mark | VIL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vilanilam, John V. |
| 9 (RLIN) | 99342 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising basics! : |
| Remainder of title | a resource guide for beginners / |
| Statement of responsibility, etc. | J.V. Vilanilam, A.K. Varghese. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi ; |
| -- | Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. | Response Books, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 200 p. ; |
| Dimensions | 24 cm.. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references ([159]-160) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future.. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 9 (RLIN) | 55928 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising agencies. |
| 9 (RLIN) | 99343 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Varghese, A. K. |
| Fuller form of name | (Ajit Kuriakose). |
| 9 (RLIN) | 99344 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip048/2003018358.html">http://www.loc.gov/catdir/toc/ecip048/2003018358.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0657/2003018358-d.html">http://www.loc.gov/catdir/enhancements/fy0657/2003018358-d.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | Chinese Studies | 10/06/2022 | Donated by China Embassy | 659.1 VIL | CL-D-1961 | 10/06/2022 | 10/06/2022 | Book |