| 000 -LEADER |
|---|
| fixed length control field |
01836cam a2200313 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
19017553 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NUST |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221007083254.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160316s2015 ii b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015510365 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780199455447 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0199455449 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.A399 2015 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872, AHU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ahuja, Vandana, |
| Relator term |
author. |
| 9 (RLIN) |
99409 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Digital marketing / |
| Statement of responsibility, etc. |
Vandana Ahuja, Area Chair, Marketing, and Assistant Professor, Jaypee Business School, NOIDA. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New Delhi : |
| Name of producer, publisher, distributor, manufacturer |
Oxford University Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 437 pages ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1- E-marketing (Page-3), Chapter 2- The Online Marketing Mix (Page-42),Chapter 3- The Online Consumer (Page-67),Chapter 4- Customer Relationship Management in a Web 2.0 World (Page-94),Chapter 5- Social Media (Page-135),<br/>Chapter 6- Online Branding (Page-169),Chapter 7- Traffic Building (Page-198),Chapter 8- Web Business Models (Page-223),Chapter 9- E-commerce (Page-253),Chapter 10- Engagement Marketing through Content Management (Page-275),<br/>Chapter 11- Online Campaign Management (Page-298),Chapter 12- Consumer Segmentation, Targeting, and Positioning using Online Tools (Page-321),Chapter 13- Market Influence Analytics in a Digital Ecosytem (Page-340),Chapter 14- Online Communities and Co-creation (Page-361),Chapter 15- The World of Facebook (Page-385),Chapter 16- The Future of Marketing Gamification and Apps (Page-409). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
14674 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
origres |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
