Handbook of strategic marketing communications : (Record no. 591587)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00420nam a22001217a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8124202923 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | SMI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, Paul |
| 245 ## - TITLE STATEMENT | |
| Title | Handbook of strategic marketing communications : |
| Remainder of title | new ways to build and integrate communications / |
| Statement of responsibility, etc. | Paul Smith : Chris Berry : Alan Pulford |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Crest Publishing House, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 300 p. ; |
| Dimensions | 25 cm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | Chinese Studies | 10/10/2022 | Donated by China Embassy | 658.8 SMI | CL-D-1918 | 10/10/2022 | 10/10/2022 | Book |