| 000 -LEADER |
|---|
| fixed length control field |
02589cam a22004218i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
21615267 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NUST |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221018152327.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200710s2020 mau 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2020023423 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781633698239 |
| Qualifying information |
(board) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781633698246 |
| Qualifying information |
(ebook) |
| 038 ## - RECORD CONTENT LICENSOR |
|---|
| Staff Name |
Azhar |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MH/DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD30.28 |
| Item number |
.M32336 2020 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4012 |
| Edition number |
23 |
| Author Mark |
MAG |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Magretta, Joan, |
| Dates associated with a name |
1948- |
| Relator term |
author. |
| 9 (RLIN) |
100676 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
What is strategy? : |
| Remainder of title |
an illustrated guide to Michael Porter |
| Statement of responsibility, etc. |
Joan Magretta, Emile Holmewood, Heinrich Zimmermann,. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston |
| Name of publisher, distributor, etc. |
Harvard Business Review Press, |
| Date of publication, distribution, etc. |
2020 |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
71p |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This short, entertaining guide explains and demystifies Michael Porter's core strategy concepts with engaging illustrations, a charming and relatable cast of characters, and clear, simple captions. If you need a quick review of--or an introduction to--Michael Porter's key strategy concepts but don't have enough time to pore over all his books and articles, What Is Strategy? is for you. It lays out the essential ideas that every manager is expected to know in a short, easy-to-understand, graphic format. Written by Joan Magretta, author of the bestselling book Understanding Michael Porter, this innovative book combines humorous illustrations with an engaging story to explain Porter's core concepts, including the Five Forces, competitive advantage, industry analysis, value creation, the value chain, differentiation, and relative cost, to name just a few. With a charming and relatable cast of characters--a clever but deadlocked team of managers calls in Professor Porter to help them devise a new strategy--this book brings Porter's ideas to life and helps you quickly grasp the fundamentals of strategy, whether you're a seasoned strategist looking to cut through all the new buzzwords or a new manager about to lead your first strategy meeting"-- |
| Assigning source |
Provided by publisher. |
| 563 ## - BINDING INFORMATION |
|---|
| Binding note |
HB |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Porter, Michael E., |
| Dates associated with a name |
1947- |
| 9 (RLIN) |
100665 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Competition. |
| 9 (RLIN) |
91120 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zimmermann, Heinrich |
| Titles and other words associated with a name |
(Writer on business), |
| Relator term |
author. |
| 9 (RLIN) |
100677 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Holmewood, Emile, |
| Relator term |
illustrator. |
| 9 (RLIN) |
100678 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Lincoln Corner |
