Data Mining Technologies: (Record no. 595590)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01453nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230819112002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230819b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-265-0517-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802,BER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Relator code | Michael J. A. Berry, Gordon S. Lonoff |
| 245 ## - TITLE STATEMENT | |
| Title | Data Mining Technologies: |
| Remainder of title | For Marketing sales and Customer Relationship Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | Wiley |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 643:pages |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Why and What is Data Mining? (Page-1), The Virtuous Cycle of Data Mining (Page-21), Data Mining Methodology and Best Practices (Page-43), Data Mining Applications in Marketing and Customer Relationship Management (Page-87), The Lure of Statistics: Data Mining using Families Tools (Page-123), Decision Trees (Page-165), Artificial Neural Networks (Page-211), Nearest Neighbor Approaches: Memory-Based Reasoning and Collaborative Filtering (Page-257), Market Basket Analysis and Association Rules (Page-287), Link Analysis (Page-321), Automatic Cluster Detection (Page-349), Knowing when to Worry: Hazard Functions and Survival Analysis in Marketing (Page-383), Genetic Algorithms (Page-421), Data Mining throughout the Customer Life Cycle (Page-447), Data Warehousing, OLAP, and Data Mining (Page-473), Building the Data Mining Environment (Page-513), Preparing Data for Mining (Page-539), Putting Data Mining to work (Page-597). |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Military College of Signals (MCS) | Military College of Signals (MCS) | General Stacks | 08/19/2023 | 658.802,BER | MCS34478 | 08/19/2023 | 08/19/2023 | Book | Almirah no.55, Shelf no.3 |