| 000 -LEADER |
|---|
| fixed length control field |
03812cam a22005177i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
17650434 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240216103828.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130307t20132013inua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013934763 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB317641 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
016284524 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118422144 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1118422147 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781118452257 (ebk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781118654811 (ebk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781118654972 (ebk) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn852379004 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SISPL |
| Language of cataloging |
eng |
| Transcribing agency |
SISPL |
| Description conventions |
rda |
| Modifying agency |
OCLCO |
| -- |
BTCTA |
| -- |
UKMGB |
| -- |
YDXCP |
| -- |
GUL |
| -- |
CNSAP |
| -- |
IAD |
| -- |
UOK |
| -- |
AU@ |
| -- |
OCLCF |
| -- |
YHM |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
QA76.9.U83 |
| Item number |
N63 2013 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
006.7 |
| Edition number |
23 |
| Author Mark |
NOD |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nodder, Chris. |
| 9 (RLIN) |
120625 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Evil by design : |
| Remainder of title |
interaction design to lead us into temptation / |
| Statement of responsibility, etc. |
Chris Nodder. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
John Wiley, |
| Date of publication, distribution, etc. |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 303 p. : |
| Other physical details |
color illustrations ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [269]-296) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pride. Misplaced pride causes cognitive dissonance ; Social proof : Using messages from friends to make it personal and emotional ; Closure : The appeal of completeness and desire for order ; Manipulating pride to change beliefs -- Sloth. Desire lines : From A to B with as few barriers as possible ; Reduced options and smart defaults smooth the decision process ; Sloth : Is it worth the effort? -- Gluttony. Deserving our rewards ; Escalating commitment : foot-in-the-door, door-in-the-face ; Invoking gluttony with scarcity and loss aversion ; Self-control : Gluttony's nemesis -- Anger. Avoiding anger ; Embracing anger ; Using anger safely in your products -- Envy. Manufacturing envy through desire and aspiration ; Status envy : demonstrating achievement and importance ; Manufacturing and maintaining envy in your products -- Lust. Creating lust : Using emotion to shape behavior ; Controlling lust : Using desire to get a commitment ; Lustful behavior -- Greed. Learning from casinos : Luck, probability, and partial reinforcement schedules ; Anchoring and arbitrary coherence ; Feeling greedy? -- Evil by Design. Should you feel bad about deception? ; Should you feel bad about using the principles in this book? ; Be purposefully persuasive -- The Persuasive Patterns Game. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Melds psychology, marketing, and the art of design to explain why we're susceptible to certain persuasive techniques and designs. Discover how we're wired for certain sales techniques, why we fall for them, and learn online design techniques you can use for good or evil. Explores more than sixty persuasive online design patterns and shows you how to replicate the same techniques on your own site. Groups chapters by the seven deadly sins. -- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Interactive multimedia. |
| 9 (RLIN) |
31327 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Web sites |
| General subdivision |
Design. |
| 9 (RLIN) |
18036 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
User interfaces (Computer systems) |
| General subdivision |
Design. |
| 9 (RLIN) |
18500 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
User interfaces (Computer systems) |
| General subdivision |
Psychological aspects. |
| 9 (RLIN) |
120626 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Persuasion (Psychology) |
| 9 (RLIN) |
99654 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Interactive multimedia. |
| Source of heading or term |
fast |
| 9 (RLIN) |
31327 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Persuasion (Psychology) |
| Source of heading or term |
fast |
| 9 (RLIN) |
99654 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
User interfaces (Computer systems) |
| General subdivision |
Design. |
| Source of heading or term |
fast |
| 9 (RLIN) |
18500 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
User interfaces (Computer systems) |
| General subdivision |
Psychological aspects. |
| Source of heading or term |
fast |
| 9 (RLIN) |
120626 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Web sites |
| General subdivision |
Design. |
| Source of heading or term |
fast |
| 9 (RLIN) |
18036 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1513/2013934763-b.html">http://www.loc.gov/catdir/enhancements/fy1513/2013934763-b.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1513/2013934763-t.html">http://www.loc.gov/catdir/enhancements/fy1513/2013934763-t.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
epcn |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| Institution code [OBSOLETE] |
SADA |
| Call number prefix |
006.7 NOD 2013 |
