LAUGH, ENGAGE, ACT: EXAMINING THE EFFECT OF MEME MARKETING DIMENSIONS ON GEN Z’S BRAND BEHAVIOR THROUGH PERCEIVED HUMOR AND SOCIAL MEDIA ENGAGEMENT/ (Record no. 617456)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00573nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUST |
| 038 ## - RECORD CONTENT LICENSOR | |
| Staff Name | Nusrat Nadeem |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 200 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Siddiqui, Dua |
| 245 ## - TITLE STATEMENT | |
| Title | LAUGH, ENGAGE, ACT: EXAMINING THE EFFECT OF MEME MARKETING DIMENSIONS ON GEN Z’S BRAND BEHAVIOR THROUGH PERCEIVED HUMOR AND SOCIAL MEDIA ENGAGEMENT/ |
| Statement of responsibility, etc. | Dua Siddiqui, |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Islamabad: |
| Date of production, publication, distribution, manufacture, or copyright notice | 2026. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MS-Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Supervisor: Dr. Adnan Waseem |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://10.250.8.41:8080/xmlui/handle/123456789/57495">http://10.250.8.41:8080/xmlui/handle/123456789/57495</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Soft Copy |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| -- | NBS NUST, |
| Withdrawn status | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | Thesis | 05/14/2026 | 200 | CL-T-7813 | Soft Copy |