Electronic media programming : strategies and decision making (Record no. 8426)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00864 a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070102988 : |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 384.54/42 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Carroll, Raymond L. |
| 245 10 - TITLE STATEMENT | |
| Title | Electronic media programming : strategies and decision making |
| Statement of responsibility, etc. | Raymond L. Carroll, Donald M. Davis. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 532 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill series in mass communication |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Broadcasting |
| Geographic subdivision | United States |
| General subdivision | Planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Radio programs |
| Geographic subdivision | United States |
| General subdivision | Planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Television programs |
| Geographic subdivision | United States |
| General subdivision | Planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Davis, Donald M. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/mh022/92046063.html">http://www.loc.gov/catdir/description/mh022/92046063.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/mh021/92046063.html">http://www.loc.gov/catdir/toc/mh021/92046063.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Call number prefix | 621.388 CAR |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | General Stacks | 12/09/2000 | Donation | 621.388 CAR | SEECS000728 | 11/14/2012 | 01/05/2017 | Book |