Normal view
MARC view
- Siddiqui, Dua
Siddiqui, Dua (Personal Name)
Machine generated authority record.
Work cat.: (NUST): Siddiqui, Dua, LAUGH, ENGAGE, ACT: EXAMINING THE EFFECT OF MEME MARKETING DIMENSIONS ON GEN Z’S BRAND BEHAVIOR THROUGH PERCEIVED HUMOR AND SOCIAL MEDIA ENGAGEMENT/