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MARC view
- SERVICES MARKETING.FOCUS ON CUSTOMER.UNDERSTANDING CUSTOMER REQUIREMENTS
SERVICES MARKETING.FOCUS ON CUSTOMER.UNDERSTANDING CUSTOMER REQUIREMENTS (Topical Term)
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Work cat.: (NUST): Zeithaml, Valarie.A, Pandit, Ajay, Gremler, Dwayne.D 66090, Services marketing, integrating customer focus across the firm, 2008