Blue ocean strategy : how to create uncontested market space and make the competition irrelevant how to create uncontested market space and make the competition irrelevant W. Chan Kim
Publisher: Boston, Mass. : Harvard Business School Press, c2005Description: xv, 240 p. : ill. ; 25 cmISBN: 1591396190 )Subject(s): Market segmentationDDC classification: 658.802 Online resources: Table of contents| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 658.802 KIM (Browse shelf) | Available | SEECS010628 |
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| 658.802 KER 2011 Strategic Marketing Problems. | 658.802 KER 2011 Strategic Marketing Problems. | 658.802 KER 2011 Strategic Marketing Problems. | 658.802 KIM Blue ocean strategy : how to create uncontested market space and make the competition irrelevant | 658.802 KOT Marketing Management | 658.802 LIN 2014 Data Mining Techniques | 658.802 MAR Sustainable Marketing. |
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