Marketing management / Philip Kotler.
Series: The Prentice Hall international series in marketingPublisher: Upper Saddle River, N.J. : Prentice Hall, c2000Edition: Millennium edDescription: xxxii, 718, [32] p. : col. ill. ; 26 cmSubject(s): Marketing -- ManagementDDC classification: 658.8,KOT
Contents:
PART-1: Understand Marketing Management (Page-1), PART-2: Analyzing Marketing Opportunities (Page-89), PART-3: Developing Market Strategies (Page-307), PART-4: Shaping the Market Offering (Page-406), Managing and Delivering Marketing Programs (Page-503).
| Item type | Current location | Home library | Shelving location | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|---|
Book
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Military College of Signals (MCS) | Military College of Signals (MCS) | General Stacks | 658.8,KOT (Browse shelf) | Link to resource | Available | Amirah No.55 Shelf No.3 | MCS30744 |
Total holds: 0
PART-1: Understand Marketing Management (Page-1), PART-2: Analyzing Marketing Opportunities (Page-89), PART-3: Developing Market Strategies (Page-307), PART-4: Shaping the Market Offering (Page-406), Managing and Delivering Marketing Programs (Page-503).
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