Product management : marketing in a changing environment / Raymond D. Hehman.
Publisher: Homewood, Ill. : Dow Jones-Irwin, c1984Description: viii, 181 p. : ill. ; 24 cmISBN: 0870945629Subject(s): Marketing | Product managementDDC classification: 658.8,MEH
Contents:
The Product Manager Concept (Page-1), Product Positioning (Page-9), Sales Forecasting (Page-21), Promotion Planning (Page-39), The Product Manager and the agency (Page-51), Marketing Research and the Product Manager (Page-63), Product Budgeting Control (Page-69), Putting Together Marketing Plans (Page-107), Final Thoughts (Page-129).
| Item type | Current location | Home library | Shelving location | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|---|
Book
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Military College of Signals (MCS) | Military College of Signals (MCS) | General Stacks | 658.8,HEH (Browse shelf) | Link to resource | Available | Almirah No.75, Shelf No.1 | MCS20742 |
Total holds: 0
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| 658.872, AHU Digital marketing / | 658.872,AHU Digital marketing / | 658.872,LAU E-commerce 2017 : business, technology, society / | 658.8,HEH Product management : marketing in a changing environment / | 658.8,KOT Marketing management / | 658.8,MYE Marketing / | 658.8,PER Essentials of marketing : a global-managerial approach / |
The Product Manager Concept (Page-1), Product Positioning (Page-9), Sales Forecasting (Page-21), Promotion Planning (Page-39), The Product Manager and the agency (Page-51), Marketing Research and the Product Manager (Page-63), Product Budgeting Control (Page-69), Putting Together Marketing Plans (Page-107), Final Thoughts (Page-129).
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