Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Series: McGraw-Hill/Irwin series in marketingPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Edition: 10th edDescription: xl, 638 p. : col. ill. ; 28 cmISBN: 0072935898 (alk. paper)Subject(s): MarketingDDC classification: 658.8, PER| Item type | Current location | Home library | Shelving location | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
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Book
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Military College of Signals (MCS) | Military College of Signals (MCS) | General Stacks | 658.8,PER (Browse shelf) | Link to resource | Available | Almirah No.55 Shelf No.3 | MCS33348 |
Marketing Value to Consumers Firms and Society (Page-2), Marketing Strategy Planning (Page-30), Focusing Marketing Strategy with Segmentation and Positioning (Page-57), Evaluating Opportunities in the Changing Marketing Environment (Page-80), Final Consumers and Their Buying Behavior (Page-110), Business and Organizational Customers and Their Buying Behavior (Page-138), Improving Decisions with Marketing Information (Page-166), Elements of Product Planning for Goods and Services (Page-192), Product Management and New Product Development (Page-218), Place and Development of Channel Systems (Page-246), Distribution Customer Service and Logistics (Page-268) Retailers Wholesalers and Their Strategy Planning (Page-290), Promotion Introduction to Integrated Marketing Communications (Page-318), Personal Selling (Page-344), Advertising and Sales Promotion (Page-373), Pricing Objectives and Policies (Page-398), Price Setting in the Business World (Page-427), Development Innovative Marketing Plans Appraisal and Challenges (Page-455).
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