Generating buy-in-(EBOOK) mastering the language of leadership / Mark S. Walton ; foreword by William Ury.

By: Walton, Mark SPublisher: New York : American Management Association, c2004Description: xviii, 108 p. ; 24 cmISBN: 0814407889Subject(s): Communication in management | Leadership | Persuasion (Psychology) | EBOOKDDC classification: 658.4/5 Online resources: Table of contents
Contents:
Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask.
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Item type Current location Home library Collection Call number URL Status Date due Barcode Item holds
Book Book Military College of Signals (MCS)
Military College of Signals (MCS)
NFIC 658.4/5 WAL (Browse shelf) Link to resource Available MCSEB-546
Total holds: 0

Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask.

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