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Interpreting Consumer Choice (E-Book) [Elektronisk resurs] : The Behavioural Perspective Model.

By: Foxall, GordonSeries: Routledge Interpretive Marketing Research, 10: Publisher: Hoboken : Taylor & Francis, 2009Description: 1 online resource (201 p.)ISBN: 0-415-47760-3; 978-0-203-86689-4Subject(s): Consumer behavior | Consumers -- Attitudes | Consumers' preferences | E-BookGenre/Form: Electronic books.DDC classification: 338.761 | 658.8

Contents:

Book Cover; Title; Copyright; Contents; Figures; Tables; Boxes; 1 Overview of the BPM; 2 The Story So Far; 3 Ways of Wondering; 4 The Meaning of Consumer Behavior; 5 A Model of Interpretation; 6 Interpreting Consumer Choice; 7 The Nature of the Interpretation; Afterword; Bibliography; Index;

Summary: This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

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Holdings ( 1 )
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Item type	Current location	Home library	Collection	Call number	URL	Status	Date due	Barcode	Item holds
Book	Military College of Signals (MCS)	Military College of Signals (MCS)	NFIC		Link to resource	Available		MCSEB-2463

Total holds: 0

Description based upon print version of record.

This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

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