Beyond listening :(E Book) learning the secret language of focus groups / Bonnie Goebert with Herma M. Rosenthal.
Publisher: New York : J. Wiley, c2002Description: xvi, 224 p. 24 cmISBN: 0471395625 (cloth : alk. paper)Subject(s): Consumer behavior | Consumers' preferences | Focus groupsDDC classification: 658.8/3 Online resources: Contributor biographical information | Publisher description | Table of contents| Item type | Current location | Home library | Collection | Call number | URL | Status | Date due | Barcode | Item holds |
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Book
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Military College of Signals (MCS) | Military College of Signals (MCS) | NFIC | 658.8/3 (Browse shelf) | Link to resource | Available | MCSEB-1742 |
Total holds: 0
Includes index.
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