Twitter power :(E-BOOK) how to dominate your market one tweet at a time / Joel Comm.
Publisher: Hoboken, N.J. : Wiley, c2009Description: xix, 245 p. : ill. ; 23 cmISBN: 0470458429; 9780470458426Subject(s): Business communication | Internet marketing | Online social networksDDC classification: 658.872 Online resources: Contributor biographical information | Publisher description | Table of contents only| Item type | Current location | Home library | Collection | Call number | URL | Status | Date due | Barcode | Item holds |
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Book
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Military College of Signals (MCS) | Military College of Signals (MCS) | NFIC | 658.872 COM (Browse shelf) | Link to resource | Available | MCSEB-3268 |
Includes index.
Chapter 1: An Introduction to the Social Media Landscape 1 Chapter 2: What Is Twitter and Why Is It So Powerful? 22 Chapter 3: Getting Started the Right Way on Twitter 29 Chapter 4: Building a Following on Twitter 67 Chapter 5: The Art of the Tweet 92 Chapter 6: The Magic of Connecting with Customers on Twitter 121 Chapter 7: Leveraging Twitter for Team Communication 13 Chapter 8: Using Twitter to Help Build Your Brand 142 Chapter 9: Leveraging the Power of Twitter to Drive Behavior in Your Followers 163 Chapter 10: Beyond Twitter.com: Third-Party Tools You Will Want to Know 187 Chapter 11: Building Powerful Solutions on Top of the Twitter Platform 199 Chapter 12: Play Nice: Legal Considerations 207 Chapter 13: Putting It All Together: A 30-Day Plan for Dominating Twitter 212 Chapter 14: Power Twitterers 222
In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers.
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