A branded world : adventures in public relations and the creation of superbrands / Michael Levine.
Material type:
TextPublisher: Hoboken, N.J. : J. Wiley, c2003Description: xi, 260 p. ; 24 cmISBN: 0471263664Subject(s): Brand name products -- United States | Public relations -- United StatesDDC classification: 659.2/0973 LOC classification: HD69.B7 | L486 2003Online resources: Contributor biographical information | Publisher description | Table of contents
| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Book
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Atta-ur-Rahman School of Applied Biosciences (ASAB) | Atta-ur-Rahman School of Applied Biosciences (ASAB) | NFIC | 659.2 LEV (Browse shelf) | Available | ASAB816 |
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| 658.4 ACH Coached to Lead | 658.45 GIB Organizational communication : | 658.45 GIB Organizational communication : | 659.2 LEV A branded world : | 660 ABD Practical microbiology | 660 BAN Biotechnology | 660 BHA enzymology and Enzyme technology / |
Includes bibliographical references (p. 253) and index.
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