Understanding mass communication / Melvin L. DeFleur, Sandra J. Ball-Rokeach.
Publisher: New York : Longman, c1989Edition: 4th edDescription: xiv, 637 p. : ill. ; 23 cmISBN: (hbk; 080130007X (hard)Subject(s): Mass media -- Social aspects -- History | Mass media -- Social aspects -- United States -- HistoryDDC classification: 001.51 DEF LOC classification: 001.51 DEF
Contents:
PART-1: The Development of Mass Communication (Page-1), PART-2: The Media in Contemporary Society (Page-227), PART-3: Media-Related Industries (Page-321), PART-4: Personal and Social Consequences of mass Communication (Page-479).
| Item type | Current location | Home library | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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School of Interdisciplinary Engineering and Sciences (SINES) | School of Interdisciplinary Engineering and Sciences (SINES) | General Stacks | 001.5DEF (Browse shelf) | Available | RCMS000743 | ||
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School of Interdisciplinary Engineering and Sciences (SINES) | School of Interdisciplinary Engineering and Sciences (SINES) | General Stacks | 001.5DEF (Browse shelf) | Available | RCMS000744 |
Total holds: 0
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PART-1: The Development of Mass Communication (Page-1), PART-2: The Media in Contemporary Society (Page-227), PART-3: Media-Related Industries (Page-321), PART-4: Personal and Social Consequences of mass Communication (Page-479).
Shelf # 13, Row # 1, Fiction.
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